Mr. Nigel David Pocklington has been the Chief Executive Officer and Director of Good Energy since 2021. Prior to this, he served as the Chief Commercial Officer of Moneysupermarket Group plc. Prior to this, he held senior roles at Expedia Inc., and also served as the President of eBookers and Chief Marketing Officer of Hotels.com. He also served various roles at Pearson plc and he also led digital operations of the Financial Times..

Mr. Rupert Sanderson has been the Chief Financial Officer and Director of the company since 2020. He joined the company in 2017 and primarily served in the finance and trading divisions. Prior to Good Energy Group, he served in senior financial and commercial positions at British Gas, Serco, Centrica and Avis Europe.

Ms Francoise Woodward has been the Director of the company since 2023. She also serves as a Chief Operating Officer of the company. Prior to this, she has worked in various organizations including Marks & Spencer, Coca-Cola, Dyson and EDF.

Mr. William Elliot Whitehorn has been the Chairman of the company since 2018. Currently, he also serves on boards of various companies including AAC Clyde Space AB, Craneware Plc and Scottish Event Campus. He also serves as a Director at the Royal Air Force and serves as the President of UKSpace.