GoPro Inc (GoPro) design and sell cameras, mounts, and accessories. The company's product includes cameras, mounts, accessories, lifestyle gear. It also offers related software, applications, and subscription services to capture, manage, and share content. Additionally, GoPro offer spare batteries, dive filters and charging accessories, and cables to connect our GoPro cameras to computers, laptops, and television monitors.

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GoPro is focused on developing innovative hardware products, subscriptions, and services that enhance consumer experience and brand appeal. The company aims to lead the market by introducing products with optimal performance through a user experience-driven approach. The engineering team supports the development of cameras, mounts, accessories, firmware, and software, including custom-designed system-on-chip technology for advanced image processing and stabilization. The software engineering team develops applications for content management and sharing, as well as managing cloud and web platforms. As of December 2025, it had nearly 1,608 issued patents and 280 patent applications pending in the US, and 868 corresponding issued patents, and 46 patent applications pending in other foreign jurisdictions. In FY2025, the company incurred expenses of US$126.7 million on R&D, which as a percentage of revenue stood at 19.4%.