Great Wall Motor Co Ltd (GWM), a subsidiary of Baoding Innovation Great Wall Asset Management Company Limited, is a manufacturer and seller of automobiles and automotive parts and components. Its product portfolio covers various categories including SUVs, pickup trucks, MPVs, motorcycles, sedans, and heavy-duty trucks. Its powertrain options include gasoline, diesel, hybrid, pure electric, plug-in hybrid and hydrogen, with its production and sales network spanning across the globe. GWM owns several brands, including Haval, TANK, WEY, ORA, GWM Pick-up, GWM SOUO, GWM Commercial Vehicles.

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GWM has consistently prioritized investment in R&D and technological innovation, focusing on the independent development of core technologies to establish a comprehensive technology system. As of December 2025, the company developed the next-generation Hi4 intelligent four-wheel-drive hybrid technology, which includes the Hi4-T architecture for hardcore off-roading and the Hi4-Z architecture for pan-off-roading. This innovation achieved four-wheel-drive performance with two-wheel-drive energy consumption and addressed the industry challenge of high fuel consumption in off-road vehicles. Additionally, the VLA driving assistance large model was implemented, enhancing the system from responding to commands to proactive understanding, and was first fitted to the Wey Blue Mountain Intelligent Advanced Edition. In early 2026, the company launched the GWM ONE Platform, the world's first native AI-enabled all-powertrain automotive platform, compatible with various powertrain configurations and vehicle categories, laying the foundation for future product iterations. As of December 2025, the company nine R&D bases and five software R&D centers in China. It had a team of over 25,000 R&D design personnel. In FY2025, the company spent CNY1,043.2 million on R&D, which as a percentage of revenue, stood at 2.4%.