H & M Hennes & Mauritz AB (H&M), a subsidiary of Ramsbury Invest AB, is a designer, manufacturer, and marketer of garments, accessories, footwear, cosmetics, home textiles, and homeware. The company’s product portfolio includes shirts, jeans, hoodies, cardigans, suits, jackets, swimwear, and shorts. It provides accessories such as hats, bags, jewelry, sunglasses, gloves, belts, suspenders, and sportswear. H&M offers cosmetics, home decor products for living room, outdoor, bedroom, bathroom, kitchen, and children’s room.

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H&M's R&D efforts focus on fostering innovation across its business model, emphasizing sustainability and collaboration. The company integrates expertise from strategic innovation and business development to explore new growth areas and enhance its adaptability in the fashion industry. Its R&D initiatives include the Circular Innovation Lab, which supports the transition of innovative ideas from early-stage development to commercial production, while also integrating these solutions throughout the organization and supply chain. The company invests in emerging technologies to improve customer experiences and promote a circular economy in fashion. In logistics, H&M collaborates with industry partners and academic institutions to track greenhouse gas emissions and optimize distribution efficiency using AI and machine learning.