Harley-Davidson Inc - Company Profile
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Business Description
Harley-Davidson Inc (Harley-Davidson) is a premium motorcycle manufacturer. It manufactures and sells customizable motorcycles and provides financial services to its customers.
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R&D Overview
Harley-Davidson focuses its R&D initiatives on the development of technologies for designing and developing automobile products. The company strategically manages its portfolio of patents, trade secrets, copyrights, trademarks, and other intellectual property to support its R&D efforts. This includes obtaining patent rights related to motorcycles and related products, as well as protecting technology-related intellectual property through various agreements. The R&D units of Harley-Davidson include HDMC (Harley-Davidson Motor Company) and LiveWire. HDMC is responsible for the development of technologies for designing and developing automobile products, while LiveWire focuses on electric motorcycles, electric balance bikes, and related products. Both units manage their respective portfolios of patents, trade secrets, and other intellectual property to support their R&D activities. In FY2025, the company spent US$178.2 million on R&D, which stood at 3.9% of the company's total revenue.
Business Segments
Overview
Provides financing and servicing of retail consumer loans to purchase Harley-Davidson motorcycles. Major services include wholesale financial services, retail financial services, insurance services, funding and licensing. Provides wholesale financial services to dealers, including floorplan and open account financing of motorcycles and motorcycle accessories and parts. Offers retail financial services to consumers, including instalment lending for the purchase of both new and used motorcycles. Provides insurance services, including motorcycle insurance. Sells its products in the US and Canada. In FY2025, capital expenditure stood at US$1 million, which decreased 44% YoY.
Performance
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Overview
Manufactures, designs, and sells Harley-Davidson motorcycles, motorcycle accessories, parts, general merchandise, and related services. Major products include cruiser, touring models, standard, dual and sport bikes. Markets its products in the US, Canada, EMEA, Asia Pacific, and Latin America. In FY2025, the capital expenditure stood at US$148.8 million, which decreased 20% YoY.
Performance
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Overview
Sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel. Major products include small and large scooters; Light, medium and heavy weight motorcycles; Three-wheeled motorcycles and automobiles; and Side-by-side ATVs and four-wheelers. In FY2025, the capital expenditure stood at US$3.8 million, which decreased 52.5% YoY.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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