Harte Hanks Inc - Company Profile
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Business Description
Harte Hanks Inc (Harte Hanks) is a data driven marketing company. The company provides customer experience strategies, data-driven analytics, and actionable insights to help clients understand, attract, and engage their customers. Harte Hanks serves various industries by offering services such as strategic planning, data strategy, performance analytics, creative development, technology enablement, marketing automation, e-commerce, cross-channel customer care, and product fulfillment.
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Business Segments
Overview
It offers intelligent, responsive contact center solutions using real-time data. The company offers handling customer service contacts (questions, complaints, recalls, benefit-plan support) through phone, chat, email, and similar channels; configuring and supporting service platforms such as Salesforce, Zendesk, and Amazon Connect; adding automation and AI tools where clients choose to use them; building and maintaining self-service options such as IVR, help centers, web tools, and app-based support; and reviewing interaction data to find common issues, efficiency gaps, and patterns linked to churn or product problems.
Performance
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Overview
Fulfillment & Logistics Services covers storage, order handling, and shipping work for products and printed materials. It also offers print-on-demand and distribution of literature and sales materials; storage and shipment of promotional and branded items; kitting and packing for events and outreach programs; product recall handling; temperature-controlled and FDA-registered fulfillment for certain regulated or sensitive goods; order processing with inventory and shipment visibility; shipping coordination using a contracted trucking network for time-sensitive deliveries; freight rate shopping and optimization using the Allink 360 system; and broader third-party logistics support through regional and international partners.
Performance
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Overview
It provides omni- channel marketing solutions. Its primary services include data work (finding and grouping audiences, cleaning files, modeling); research (primary and secondary); planning work (go-to-market, product launch, account-based programs, content and channel plans); creative and content production across print and digital; web/app and database build work plus marketing automation setup; running multi-channel programs and paid media on major platforms; demand-generation and lead development; managed marketing operations support; inside sales outsourcing; and creation of sales plays and contact sequences. Formerly known as Marketing Services
Performance
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Geographical Segments
Performance
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Performance
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