Havas SA (Havas) is a communication company that offers a comprehensive suite of services designed to meet the diverse needs of its clients across various industries. The company's main activities include developing integrated communication strategies, producing personalized content, and offering innovative solutions to its clients. It operates its business across more than 100 countries. Through its over 70 Havas Villages worldwide, the company offers fully integrated communication services.

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Havas’s R&D arm focuses on ongoing research and development efforts through dedicated teams specializing in technology, data, and customer experience. It plans to explore emerging technologies such as generative AI, machine learning, and advanced data analytics to improve client advertising strategies, model target audiences, and assess media effectiveness. Havas strives to invest significantly in cutting-edge technologies to enhance service quality, optimize campaign outcomes, and reduce costs for clients. It aims to develop innovative solutions, such as integrated content production networks, supported by its R&D activities, to maintain its position at the forefront of the industry and set new benchmarks in the field. In FY2024, the company incurred an expenditure of EUR31.5 million on R&D.