Heineken NV - Company Profile
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View moreHeineken NV (Heineken) produces, develops and sells beer and cider. Geographic diversification, revenue growth, inventory turnover ratio, and brand innovation are the company's major strengths, even as liquidity position remains a cause for concern. Beer and cider market in Europe, global soft drinks market, and strategic initiatives are likely to offer growth opportunities to the company. However, government regulations, intense competition, and environmental concerns related with plastic bottles in the alcohol market could affect its business operations.
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