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HelloFresh SE (HelloFresh) is a provider of online food delivery services. The company carries out the production and distribution of meal kits. It offers a variety of meal options including vegetarian, beef, and chicken dinners. HelloFresh’s fresh ingredients and meal kits include soups, salads, desserts, and bakery products, among others. The company operates under brands including Green Chef, EveryPlate, Chefs Plate, Factor, Pets Table, Good Chop, and Youfoodz. It has operations in Austria, Australia, the US, Belgium, the Netherlands, Luxembourg, and Germany, among others. HelloFresh is headquartered in Baden-Wurttemberg, Germany.
Headquarters
Germany
Address
Prinzenstrasse 89, Berlin, Baden-Wurttemberg, 10969
Website
www.hellofreshgroup.com
Telephone
49 30 56839568
No of Employees
19,065
Industry
Leisure and Arts
Ticker Symbol & Exchange
HFG (ETR)
Revenue (2024)
$7.6B
-11.8%
(2024 vs 2023)
EPS
XYZ
Net Income (2024)
XYZ
32.2%
(2024 vs 2023)
Market Cap*
$661.8M
Net Profit Margin (2024)
XYZ
23.0%
(2024 vs 2023)
* As of and is in US$
Products and Services
| Services | Brands |
|---|---|
| Fresh Ingredients | Youfoodz |
| Meal Kits | HelloFresh |
| Recipes | Green Chef |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | New Products/Services | In June, the company introduced a free Cookbook and Discover features for its HelloFresh app to non-subscribers. |
| 2026 | New Products/Services | In May, the company introduced production for Factor, a direct-to-consumer (D2C) service for fresh Ready-to-Eat (RTE) meals in Verden an der Aller, Germany. |
| 2025 | Product Recall | In October, the company recalled Ready Made Meals (10.1 oz Cheesy Pulled Pork Pepper Pasta and 10 oz Unstuffed Peppers with Ground Turkey) due to Listeria-contaminated spinach. |
Competitor Comparison
| Key Parameters | HelloFresh SE | Blue Apron Holdings Inc | Marley Spoon AG | Goodfood Market Corp |
|---|---|---|---|---|
| Headquarters | Germany | United States of America | Germany | Canada |
| City | Berlin | New York City | Berlin | Saint-Laurent |
| State/Province | Baden-Wurttemberg | New York | Baden-Wurttemberg | Quebec |
| No. of Employees | 19,065 | 207 | 1,483 | 484 |
| Entity Type | Public | Private | Private | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Dominik Richter | Chief Executive Officer | Senior Management | - | 41 |
| Assaf Ronen | Chief Operating Officer | Senior Management | - | 52 |
| Edward Boyes | Chief Business Officer | Senior Management | - | 37 |
| John H. Rittenhouse | Chairman | Non Executive Board | - | 67 |
| Michael Roth | Vice Chairman | Non Executive Board | - | 59 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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