Husqvarna AB - Company Profile
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Business Description
Husqvarna AB (Husqvarna Group) is a global provider of products and solutions for forest, park, and garden care. The company also offers equipment and diamond tools for the light construction and stone industries. Husqvarna serves a diverse market, around five million customers, including professional users, pro-grade experts, and end users, through approximately 25,000 dealers and leading retailers worldwide. Its business portfolio includes a wide range of products and services.
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R&D Overview
Husqvarna is focused on maintaining its market position and technological leadership by sustaining a high pace of innovation and investing in R&D. Approximately five percent of the company's annual revenue is consistently allocated to product development in key areas. In 2025, the company plans to launch 13 boundary wire-free robotic mowers under the Husqvarna and Gardena brands, targeting both residential consumers and the professional segment. The company is also introducing the Husqvarna Autogrinder, a self-operating floor grinder, and new chainsaws, along with additions to Gardena's smart watering segment. The acquisition of U.S.-based ETwater broadens the Gardena Division's customer scope. Husqvarna has introduced 10 additional circular innovations in 2024, bringing the total to 37 since 2021, as part of its circularity efforts to offer a resource-smart customer experience. The company is the global market leader in the robotic mower market, serving both residential and professional customers, and is focused on innovation in robotics and battery-powered products to enhance operating efficiency and reduce emissions, noise, and vibration. In FY2024, the company spent SEK2,465 million on R&D, which stood at 5.1% of its revenue, and declined by 2% YoY.
Business Segments
Overview
Provides high-quality garden tools and solutions for watering and smart gardening in Europe. Includes watering pumps, lawn care, tree and shrub care, soil and ground, smart system, accessories and decoration, battery systems, and all garden products. Orbit and B-hyve are the segment's brands. In FY2024, the segment's capital expenditure stood at SEK592 million, which increased 5% YoY.
Performance
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Overview
Provides machinery and diamond tools for the light construction and stone industries. Services include concrete sawing and drilling concrete surfaces and floors, and light remote demolition. In FY2023, the segment's capital expenditure stood at SEK292 million, which decreased 10.4% YoY.
Performance
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Overview
Offers products in the area of landscaping, forestry, tree care, other commercial lawn and garden services as well as for premium consumer segments to professional users. The brand portfolio also consists of the regional brands Zenoah in Japan and Redmax in North America. Product portfolio also includes trimmers, leaf blowers, and other lawn mowing equipment, and high-performance battery-powered products with digital services, which include the Husqvarna Fleet Services and Automower Connect. In FY2024, the segment's capital expenditure stood at SEK1,314 million, which declined 7.9% YoY
Performance
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Geographical Segments
- Asia/Pacific
- Austria
- Canada
- France
- Germany
- Latin America
- Rest of Europe
- Rest of the World
- Sweden
- United Kingdom
- US
Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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