IHeartMedia Inc (iHeartMedia) offers media and entertainment services such as news, music, talk, sports, and other content across multiple platforms, including broadcast, digital, and live events. The company provides media and entertainment services through broadcast radio, and digital platforms.

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iHeartMedia’s R&D arm focuses on leveraging its national scale and the brand power of "iHeartRadio" to increase its share of the overall audio advertising market. It utilizes enhanced audience data and analytics tools to drive additional revenue from digital and television advertising sectors. The company positions itself to capitalize on the unique reach, engagement, and return potential of audio advertising by enabling advertisers to target audiences and measure ad spend efficacy. The company strives to provide an ad-buying experience comparable to digital-only companies through its SmartAudio suite of data targeting and attribution products. SmartAudio facilitates improved planning and automated ad-buying using sophisticated algorithms and a cloud-based network across all broadcast radio inventory. This technology enables impression-based audience planning and dynamic radio advertising, allowing advertisers to deploy relevant messages based on real-time triggers. The company continues to develop its advertising capabilities to expand its share of advertising partners' budgets. As of December 31, 2024, the company owned 295 issued U.S. patents, 43 pending U.S. patent applications, 5 issued foreign patents, and 1 pending foreign patent applications, in addition to 332 U.S. trademarks registrations, 21 U.S. trademark applications, 277 state trademark registrations, 500 foreign registered trademarks and 34 foreign trademark applications.