IMAX Corp (IMAX) is a global technology platform for entertainment and events. It offers solutions to create content through its proprietary software, theater architecture, patented intellectual property, and specialized equipment under the IMAX brand. It also distributes large-format documentary films to institutional theaters.

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IMAX’s R&D arm focuses on advancing its proprietary expertise in digital and film-based projection and sound system technology, particularly through the development of IMAX Laser Systems. These systems are designed to enhance the cinematic experience by providing improved brightness, clarity, contrast, and color depth while being more energy efficient. The company plans to continue its research and development efforts to create more affordable laser-based solutions for various screen sizes, ensuring that its commercial multiplex customers have access to high-quality technology. It strives to evolve its end-to-end technology by enhancing connectivity for live and interactive events and improving its Film Remastering and distribution processes for theatrical and home entertainment content. Additionally, the company aims to invest in new film cameras and related technologies to enhance its 15/65mm camera fleet, while also exploring perceptual metrics and optimization techniques within its Streaming and Consumer Technology business. Furthermore, IMAX plans to integrate AI and automation into its operations to capture new opportunities for innovation and efficiency. In FY2024, the company incurred expenses of US$5.1 million on R&D, which as a percentage of revenue stood at 1.4%.