Bally's Intralot SA (Bally's) a subsidiary of Bally's Corp, is a gaming solutions provider that offers lotteries, betting, gaming, and digital transformation solutions. The company designs, develops, and delivers advanced central transaction processing systems, lottery terminals, automated sports betting platforms, retail gaming software, and player-facing iGaming applications. The company has business presence across 19 distinct jurisdictions, including the UK, Argentina, Turkey, and Spain for B2C operations, alongside the US, Greece, Australia, New Zealand, Canada, Croatia, Chile, Netherlands, Ireland, Germany, Malaysia, Morocco, Taiwan, and Peru for B2B operations.

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Bally's R&D arm focus on the continuous improvement and development of gaming systems, services, and products, with an emphasis on innovation. The company invests significantly in R&D programs to foster emerging technologies and promote innovation in the gaming market. Intralot collaborates with third-party vendors and educational institutions and has established Development Centers in the US and Greece. As of December 2025, the company holds 189 granted patents and has 5 additional active patent applications pending. In FY2025, the company incurred expenses of EUR1.5 million for R&D, which as a percentage of revenue, stood at 0.4%.