Ipsos SA (Ipsos) delivers information and analysis related to markets and people, brands, and society. It collects, processes, and delivers quantitative survey data in offline and online channels. Ipsos is a leading provider of various services catering to different segments. In the audience measurement segment, they specialize in innovation to deliver accurate and insightful measurements. Their expertise in market strategy and enables them to provide valuable insights to clinics and mobility labs. Ipsos also offers services such as brand health tracking, mystery shopping for assessing creative excellence, innovation, Ipsos UU, Ipsos MMA, Market Strategy & Understanding and Observer. Their specialist services encompass media development, automotive & mobility development, audience measurement, retail performance analysis, customer experience, channel performance and employee relationship management (ERM).

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