Ipsos SA (Ipsos) is a global market research and consulting firm that provides specialized services to deliver accurate and relevant information for decision-making across various markets. The company gathers and interprets data through both digital and traditional research methods, enabling clients to make informed decisions. It serves industries such as consumer goods, healthcare, automotive, and public affairs, among others.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Ipsos focuses on R&D initiatives that evaluate, screen, and forecast innovations to optimize their appeal. The company offers solutions grounded in "Real Insights from Real People," which include evaluating, testing, and prioritizing claims, varieties, names, and visuals; validating ideas and concepts; assessing market potential; identifying optimal positioning; understanding incrementality; managing product portfolios; exploring business models; simulating in-market activation scenarios; and assessing post-launch performance. Ipsos has undertaken R&D initiatives focused on enhancing technological capabilities, particularly in digitalization and data collection. The company has developed online research platforms such as Synthesio for social research data, Ipsos. Digital for DIY research services, and Ipsos Facto, a generative artificial intelligence platform. These initiatives aim to improve data collection through both active and passive methods, leveraging innovations in artificial intelligence, blockchain technologies, neuroscience, and behavioral sciences. Ipsos has launched "Connected CPG," a solution for screening, testing, and forecasting tech-enabled CPG innovation. The company's innovation philosophy incorporates behavioral science and validated metrics to evaluate innovations through consumer and competitive lenses. The company has tested over 125,000 innovations and forecasted over 20,000, with an average forecast accuracy of +/- 9%. The company also utilizes artificial intelligence through its InnoExplorer platform to generate and predict innovations' potential across product categories. The R&D unit of Ipsos is responsible for developing and implementing new technology-intensive survey techniques to enhance service quality and profitability. The unit focuses on integrating the latest technological and scientific innovations to better serve clients and position the company as an agent of change.