JCDecaux SE (JCDecaux) is a provider of outdoor advertising services. The company installs and maintains digital screens in free-standing panels, bus shelters, MUPIs, seniors, electronic information boards, public benches, automatic public toilets, morris columns, supermarkets, shopping centers, and streetlights, also advertises in newspaper kiosks, and magazines. JCDecaux serves diverse industries, including retail, entertainment, leisure and film, personal care, luxury goods, finance, food and beverage, automotive, internet and e-commerce, government, services, fashion, telecommunications, technology, and travel.

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JCDecaux's R&D arm focuses on innovation, sustainability, and operational excellence. The company emphasizes eco-design, the use of new materials, technological solutions that minimize resource consumption, and the development of new services for urban environments. JCDecaux plans to reduce its environmental impact through initiatives like the Eco Design Index and the deployment of Natural Cooling bus shelters. The company also focuses on connectivity, safety, and cleanliness in public spaces, as well as promoting active mobility with innovations in self-service bicycle systems. The R&D units of JCDecaux include the Research & Development teams, the Graphic, Digital and Product Design department, and the User Innovation teams. The R&D team focuses on demos and exploration, providing proof of concept for emerging technologies, and supporting the industrialization process. The Graphic, Digital and Product Design department focuses on experiential and consumer design, steering the development of new products. As of December 2024, JCDecaux SA had 183 active patents. The company also focuses onmajor technology alliances, such as joining the Software République in 2024, which includes large companies like Renault Group, Orange, Thalès, Dassault Systèmes, Eviden, and STMicroelectronics. As of December 2024, the company had 159 employees in R&D department.