L'Oreal SA (L'Oreal) is a provider of consumer products. The company manufactures and markets perfumes, make-up, coloring, hair, hygiene products, and skincare products under 40 international brands.

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L'Oreal has undertaken several R&D initiatives focused on innovation in beauty technology and green sciences. The company leverages artificial intelligence, robotics, and nanotechnologies to enhance its research and innovation processes. L'Oreal has also established strategic data partnerships, notably with IBM, to strengthen its scientific knowledge base. The company is committed to responsible and inclusive innovation, ensuring the performance and safety of its products. L'Oreal's R&D efforts are supported by a global network of research hubs and collaborations with external partners in longevity science. The R&D unit of L'Oreal is the Research & Innovation (R&I) team. This unit is responsible for driving innovation in the beauty industry, focusing on the development of new products and technologies. The R&I team works on creating advanced formulations, identifying raw materials, and ensuring the safety and quality of ingredients. The unit also collaborates with marketing teams to align innovations with consumer expectations. As of December 2025, L'Oreal had 22 cosmetic research centers and 13 assessment centers worldwide. In FY2025, the company filed 725 patents and formed major technology alliances, including collaborations with IBM and NVIDIA. The company also announced the creation of a Beauty Tech hub in India to develop AI-powered beauty solutions. In FY2025, the company incurred an expense of EUR1,369.6 million on its R&D activities, which grew by 1.1%YoY and stood at 3.1% of the company’s total revenue.