Lenzing AG (Lenzing) is primarily engaged in the production and marketing of specialty fibers. It produces specialty fibers based on cellulose and recycled materials. The company's branded fibers are used in a wide range of textile applications, from clothing to home textiles.

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Lenzing is leading industry change by continuing to bring innovations to the market and managing innovation as a key value driver. The company's long-standing culture of innovation supports its profitable growth and sustainability agenda by advancing the development of new products, applications, processes, and techniques. These smart solutions contribute to the industry's shift towards a more sustainable future for the planet, aligning with Lenzing AG's corporate mission. The company’s R&D initiatives in 2025 were strongly aligned with specific customer requirements and aimed at rapid implementation. The company focused on debottlenecking and process optimization measures, leading to improved efficiency, quality, and reduced energy consumption. Key areas included examining the impact of different wood species on production processes, increasing process efficiencies in pulp cooking and bleaching, and advancing the industrialization of the circular economy through strategic partnerships. It also explored alternative raw material sources for fiber production and utilized membrane technologies for recovery processes and wastewater treatment. The R&D unit of Lenzing is the research department, which serves as a flagship in terms of Diversity, Equity, and Inclusion (DEI). The unit is responsible for aligning innovation activities with customer requirements, supporting production areas through process optimization, and advancing strategic partnerships for sustainable development. As of December 2025, the company had 944 patents and patent applications from 140 patent families in 40 countries and organizations. The company has strategic technology alliances, including partnerships with Sodra and participation in the EU-funded Life Treats project. In FY2025, the company incurred an expense of EUR29.1 million on its R&D, which, as a percentage of revenue, stood at 1.1%.