Li Ning Co Ltd - Company Profile
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Li Ning Co Ltd (Li Ning) is a manufacturer and marketer of sports goods. Strong brand recognition and market position, operational network, and product performance: equipment and accessories are the company's major strengths, whereas geographical concentration remains a cause for concern. The online retail market in Asia-Pacific, the apparel retail market in Asia-Pacific, and Olympic marketing and brand empowerment are likely to provide growth opportunities for the company. However, market competition, foreign exchange risk, and counterfeit products could affect its business operations.
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