LiveRamp Holdings Inc (LiveRamp) is a provider of enterprise customer management platform. The company serves media and advertising, retail, CPG and technology platforms.

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LiveRamp focuses its research and development (R&D) on the full product lifecycle, including customer discovery, engineering, testing, and release. The company's R&D initiatives are centered around several key areas: enhancing secure data collaboration and clean room environments, improving identity resolution through durable identifiers like RampID, developing AI-powered marketing tools and agentic AI upgrades, and expanding ecosystem connectivity across global partners and commerce media networks. The R&D unit(s) of the company are responsible for managing these activities, ensuring the development and enhancement of technologies that support data analysis, identity resolution, AI advancements, and partner interoperability. In FY2026, the company incurred expenses of US$148.1 million on R&D as compared to US$176.6 million in FY2025.