L'Oreal USA Inc - Company Profile
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L'Oreal USA Inc (L’Oreal USA) is one of the world’s leading beauty cosmetics companies. Focus on innovation, brand recognition and synergy with parent company are the company’s major strengths, whereas, private ownership remains an area of concern. Skin care market in US, hair care market in US and consumer spending in US are likely to provide growth opportunities to the company. However, rising counterfeit goods market, competitive market and changing consumer preferences could pose challenges to the company.
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