LPP SA (LPP) is a cloth retailer. It designs, manufactures, and distributes apparel and accessories for men, women, and children. The company’s clothing products comprise jackets, sweaters, overcoats, dresses, sweatshirts, trousers, tops, shirts, and underwear. It also offers accessories for living room, bedroom, bathroom, home decoration, kitchen and dining room.

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LPP has undertaken significant R&D initiatives to enhance its operations as a technology-driven organization within the fashion sector. The company has developed proprietary IT solutions to support business processes, focusing on product recommendations, site selection for new stores, and price optimization. In 2025, LPP completed the development and implementation of a product recommendation engine for its e-commerce channel, utilizing machine learning algorithms and neural networks to provide personalized recommendations. Additionally, the company collaborated with the start-up Use Waste on a project aimed at developing technology for recycling clothing, particularly polyester and blended fabrics, with successful laboratory results indicating potential for further development. The R&D units of LPP are responsible for designing and implementing IT solutions tailored to the company's business model and adapting innovative market tools to its needs. These units focus on enhancing operational efficiency, reducing costs, and improving service quality through technological advancements.