Luigi Lavazza SpA (Lavazza) is a company that produces and markets coffee, tea, cocoa, and savory products. The company serves various coffee blends through its chain of specialty retail stores, spread across the globe under franchise and license models.

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Lavazza has undertaken several R&D initiatives, focusing on sustainability, product innovation, and geographic expansion. The company aims to achieve results through investments and organizational improvements, emphasizing sustainable packaging and materials. The company expanded its initiatives in regenerative agriculture to countries like Brazil, Uganda, and China, and introduced a new range of ready-to-drink beverages for the European market. Additionally, Lavazza developed coffees tailored for local consumers in China and expanded its range of Nespresso-compatible capsules with new flavors. The company also focused on sustainable coffee machine design and development, launching new models with recycled materials and improved energy efficiency. The R&D unit of Lavazza is the Innovation Center, which is responsible for managing the company's R&D activities, including investments and training coffee professionals. The company has filed numerous patents to improve the efficiency and sustainability of coffee machines. In FY2024, the company incurred an expense of EUR16.8 million on its R&D, which grew 9.8%YoY and stood at 0.5% of its total revenue.