Masan Group Corp (Masan Group) is a conglomerate that operates through a group of business units. The company majorly focuses on consumer goods, consumer retail, branded FMCG, hi-tech industrial materials and financial services businesses. The company operates its business operations through The CrownX, WinCommerce, Techcombank, Masan Consumer Holdings, Wintel, Masan MEATLife (MML) and Masan High-Tech Materials (MHT) business units.

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Masan Group has undertaken several R&D initiatives to enhance its product offerings and align with evolving consumer preferences. The company has established a dedicated Health and Nutrition Research and Development team and has made sustained investments in research and development. This focus has led to the expansion of the "Good for Health" product line, which includes nutritious food and beverage options. In 2025, these efforts resulted in new premium innovations, such as low-sugar tea and reduced-sugar energy drinks. The R&D unit of the company is the Health and Nutrition Research and Development team. This unit is responsible for managing the company's R&D activities, focusing on developing nutritious food and beverage options and expanding the "Good for Health" product line.