Mazda Motor Corp (Mazda) is primarily engaged in the manufacturing and sales of vehicles and their parts, along with other related businesses. The company’s business portfolio includes the manufacturing and sales of vehicles and their parts.

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Mazda's research and development (R&D) activities are centered around the company's strategic vision for electrification and innovation. The company views the period until 2030 as the "dawn of electrification" and is promoting a multi-solution approach to meet diverse customer needs and environmental regulations. Mazda is focusing on developing, producing, and launching diverse products and electrification technologies. The company has introduced Mazda Monozukuri Innovation 2.0, a unique approach to development and production process innovation, which aims to triple productivity while maintaining existing resource levels. This approach is expected to significantly reduce development investment and man-hours for battery electric vehicles (BEVs) through collaborations and partnerships. In FY2026, Mazda's R&D efforts led to the unveiling of the second-generation electric crossover SUV, the Mazda EZ-60, at the 21st Shanghai International Automobile Industry Exhibition. This model, developed and manufactured by Changan Mazda Automobile Co Ltd, was launched in the Chinese market, offering both BEV and plug-in hybrid EV (PHEV) models. Additionally, Mazda introduced the all-new Mazda CX-5 crossover SUV in Europe, emphasizing "New Generation Emotional Daily Comfort" as its development concept. The company also updated the Mazda CX-60 and Mazda CX-80 crossover SUVs to enhance functionality, comfort, and safety. In FY2026, the company spent JPY160,870 million, which as a percentage of revenue stood at 3.3%.