Mazda Motor Corp - Company Profile

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Mazda Motor Corp: Segment Analysis

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Business Description

Mazda Motor Corp (Mazda) is primarily engaged in the manufacturing and sales of vehicles and their parts, along with other related businesses. The company’s business portfolio includes the manufacturing and sales of vehicles and their parts.

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R&D Overview

Mazda views the period until 2030 as the "dawn of electrification" and is promoting electrification through a multi-solution approach to meet diverse customer needs and environmental regulations. The company is implementing its Lean Asset Strategy to enhance corporate value by developing and producing diverse products and electrification technologies. Mazda Monozukuri Innovation 2.0 is being deployed to increase productivity three-fold, allowing for more complex development while maintaining existing resource levels. For the battery EV to be launched in 2027, development investment will be reduced by 40% and development man-hours by 50% through collaboration and partnerships. The company has launched the Mazda EZ-6, a series of new electrified vehicles for China, and the Mazda CX-80, a new crossover SUV for Europe and Japan, as part of its new-generation Large Product lineup. The R&D units of Mazda include the Head Office R&D Divisions (including e-Mazda) and the Mazda R&D Center Yokohama in Japan, which are responsible for planning, design, engineering, testing, and advanced research into new technologies. Outside of Japan, the company collaborates with R&D divisions of Mazda Motor of America, Inc. in the U.S., Mazda Motor Europe GmbH in Germany, and Mazda Motor (China) Co., Ltd. in China to conduct research and development of products tailored to the specific features of each market. In FY2025, the company spent JPY168,025 million, which as a percentage of revenue stood at 3.3%, which grew 14.9%YoY.




Geographical Segments

Target Markets

Includes: Russia, the UK, Germany

Performance

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Performance

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Target Markets

Includes: The US, Canada, and Mexico

Performance

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Target Markets

China, Australia, Thailand, and other ASEAN markets.

Performance

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