Mercedes-Benz Group AG - Company Profile
Powered by 
All the sales intelligence you need on Mercedes-Benz Group AG in one solution.
- Save hours of research time with a comprehensive
Sales Intelligence Solution.
- Understand how Mercedes-Benz Group AG fits into your total
addressable market and Ideal Customer Profile.
- Gain competitive edge with triggers that tell you
when and how to engage with Mercedes-Benz Group AG.
Get in touch about GlobalData Company reports
Contact the team or request a demo to find out how our data can drive your business forward
Business Description
Mercedes-Benz Group AG (Mercedes-Benz), formerly Daimler AG, develops, manufactures, and distributes passenger cars and vans. It also provides financing, leasing, fleet management, insurance, and mobility services. The company markets its offerings under Mercedes-Benz, MAYBACH, AMG, Mercedesme, Mercedes-Benz Bank, Mercedes-Benz Financial Services, and ATHLON.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
R&D Overview
Mercedes-Benz is focused on creating a globally leading product experience through its R&D initiatives. The company is developing the MB.OS operating system, which is integrated into the CLA, the first software-defined vehicle. The company is also working on electric drive technologies, as demonstrated by the Concept AMG GT XX, which set records for distance covered by an electric vehicle. The company is investing in flexible drive architectures and collaborating with partners like Microsoft, Google, and Nvidia to enhance AI capabilities, connectivity, and safety technologies in its vehicles. The R&D unit of Mercedes-Benz is responsible for the development and design of products and services, incorporating customer feedback and market research to improve customer satisfaction and loyalty. The unit also focuses on detecting quality defects early and integrating them into product development and improvement. The company has strategic technology alliances with Microsoft, Google, Nvidia, AWS, GCP, and Tencent to enhance its vehicles' AI capabilities, connectivity, and safety technologies. These partnerships support the development of the Mercedes-Benz operating system (MB.OS) and the integration of advanced navigation and virtual assistant features. In FY2025, the company spent EUR9,680 million on Research and Development, which as a percentage of revenue, stood at 7.3% and decreased 0.4% YoY.
Business Segments
Overview
It designs, develops, manufactures, assembles, and sells cars globally. The segment offers cars under three broad categories; Top-end, Core, and Entry. The Top end offers Mercedes-Maybach, Mercedes-AMG, the G-Class, the S-Class the GLS, the EQS Sedan, and the EQS SUV. The Core range includes Mercedes-Benz C-Class and E-Class models. The Entry category includes A-Class and B-Class models and their derivatives.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Overview
It facilitates sales of the group's automotive brands with tailored financial services. It offers individual, customer-tailored service in 34 markets. The segment also provides leasing and financing agreements for private customers, commercial customers and dealers; along with insurance services, flexible subscription and rental models.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Overview
Offers a range of vans including the Sprinter large van, the Citan urban delivery van, and the Vito mid-sized van for the commercial segment. Also offers V-Class full-size multi-purpose vehicles, recreational vehicles, Marco Polo camper vans, and T-Class vans for the private segment.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Geographical Segments
- Asia, excluding China
- China
- Europe, excluding Germany
- Germany
- North America, excluding United States
- Other Markets
- United States
Target Markets
Singapore, Thailand, India, Japan, South Korea and Vietnam.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Target Markets
France, Poland, Luxembourg, Hungary, Czech Republic, Switzerland, Italy, Greece, Spain, Sweden and Russia.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Target Markets
Canada and Mexico.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Target Markets
Africa, the Middle East and Latin America.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Still looking?
Have you found what you were looking for? From start-ups to market leaders, uncover what they do and how they do it.
Explorer
Access more premium companies when you subscribe to Explorer