Migros Ticaret AS (Migros Ticaret) retails food, beverages, consumer, and durable products. The company also provides services, such as online food retailing, logistics, media, services limited by e-money legislation, and shopping center management. The company operates supermarkets, hypermarkets, macro centers, and wholesale centers under Migros Jet, M, MM, MMM, 5M, Macrocenter, Macrokios, Migros Wholesale, Minigros, and Mion banners. It also operates online channels such as Migros Sanal Market, Tazedirekt, Migros Hemen, Migros Ekstra, Migros Yemek, and Macroonline.

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Migros Ticaret AS continues to invest in the future by focusing on deploying AI-based solutions in retailing and leveraging its information technology strengths. The Migros R&D Center is dedicated to integrating these solutions into business processes, collaborating with other R&D firms, and supporting entrepreneurial ecosystems to foster co-innovation. The center emphasizes scientific and systematic product development, academic and technical collaborations, and the dissemination of scientific and technical knowledge to pioneer innovative solutions. As of the end of 2024, the company has ten national patent applications and one brand application were filed, bringing the total number currently under formal review to 45. One utility model patent was awarded in 2024, increasing the number of patent registrations to 23.