Migros Ticaret AS (Migros Ticaret) operates a food and consumer retail business including physical stores, online grocery platforms, wholesale operations, payment and fintech services, logistics, food production, cosmetics, pet products, ready-to-eat meals, retail media, and energy services. The company operates supermarkets, hypermarkets, macro centers, and wholesale centers under Migros Jet, M, MM, MMM, 5M, Macrocenter, Macrokios, Migros Wholesale, Minigros, and Mion banners. It also operates online channels such as Migros Sanal Market, Tazedirekt, Migros Hemen, Migros Ekstra, Migros Yemek, and Macroonline.

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Migros Ticaret AS continues to invest in the future by focusing on deploying AI-based solutions in retailing and leveraging its information technology strengths. Migros Ticaret operates a dedicated R&D Center that leverages its IT infrastructure and academic partnerships to advance retail automation, process optimization, and artificial intelligence solutions. In FY2025, the company invested TRY1,325 million in R&D and innovation, filing 11 national patent applications and securing four new registrations to bring its cumulative patent portfolio to 24. Alongside operational efficiency, loss prevention, and supply chain automation, the company directs significant focus toward sustainability-driven product and service development, committing TRY159.2 million across 16 projects in 2025 including initiatives backed by European Union programs and TÜBITAK spanning autonomous electric warehouse logistics, end-to-end food traceability, store water-use tracking, and food-waste repurposing.