Mitsubishi Motors Corporation - Company Profile
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Business Description
Mitsubishi Motors Corporation (Mitsubishi Motors) develops and manufactures general and small-sized passenger vehicles, mini-vehicles, sport utility vehicles, vans, trucks and automobile parts. Its key models include Minicab, Outlander, Triton, Mirage, Eclipse Cross, Pajero, eK Wagon, and Delica.
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R&D Overview
The company focuses on enhancing its automotive technologies. Its technologies ensure high driving and safety performance, and environmental protection. R&D activities focus on broadening their range of activity and overcoming the challenges of driving and charging infrastructure while meeting the expectations. Focus on R&D enabled the company to develop advanced technologies such as S-AWC (Super All-Wheel Control), MI-PILOT, and PHEV system (Plug-in Hybrid Electric Vehicle). PHEV is developed by combining hybrid technologies with high-environmental performance EV technologies to extend the driving range of Electric Vehicles. In FY2023, the company spent JPY61,025 million on its R&D, which is 2.5% of its revenue and grew 6.1% YoY.
Business Segments
Overview
Designs, manufactures and sells automobiles and components. Major products in EVs include eK, MINICAB. In PHEV, it includes, OUTLANDER and ECLIPSE CROSS. SUVs, include ATTRAGE and MIRAGE. PICKUP category includes, TRITON. MINICARS include X, WAGON; and MPVs include DELICA and XPANDER.
Performance
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Overview
Provides sales finance and leasing services for group products.
Performance
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Geographical Segments
Target Markets
Thailand, the Philippines, Vietnam, Indonesia and others.
Performance
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Target Markets
Russia, the Netherlands, Germany, France, Spain and others.
Performance
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Performance
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Target Markets
The US, Mexico, Canada and others
Performance
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Target Markets
Australia, New Zealand
Performance
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Performance
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