Morinaga & Co Ltd - Company Profile
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Morinaga & Co Ltd (Morinaga) manufactures and markets of confectioneries, foodstuffs, frozen desserts and health products. High Liquidity, R&D, and manufacturing capabilities are the company’s major strengths, even as decline in profitability remains the major cause for concern. Confectionery market in Japan, bakery and cereals market in Asia-Pacific, ice-cream market in Japan and strategic launch of new brands are likely to offer growth opportunities to the company. However, intense competition, labor shortage in Japan and consumer preferences could affect its business operations.
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