New Wave Group AB - Company Profile
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New Wave Group AB (New Wave Group) designs and develops apparel and household products for the corporate promotions, sports, gifts, and home furnishings sectors. The company’s product portfolio includes textiles, leisure, work and sports clothes, clothes in classic and trend colors. It offers glass and crystal products, materials for kitchen and table settings. The company markets products under Toppoint, Jobman, Lord Nelson, Skona Marie, Speedo, Printer, Kate Lord, Cutter & Buck, MacOne, Orrefors, Orrefors Hunting, Orrefors Jernverk and Queen Anne brand names. It has presence in Europe, North America, and Asia. New Wave Group is headquartered in Goteborg, Bohuslan, Sweden.
Headquarters
Sweden
Address
Kungsportsavenyen 10, Goeteborg, 41136
Website
www.nwg.se
Telephone
46 31 7128900
No of Employees
2,451
Industry
Consumer Packaged Goods
Ticker Symbol & Exchange
NEWA B (STO)
Revenue (2024)
$901.5M
0.2%
(2024 vs 2023)
EPS
XYZ
Net Income (2024)
XYZ
-21.3%
(2024 vs 2023)
Market Cap*
$1.0B
Net Profit Margin (2024)
XYZ
-21.4%
(2024 vs 2023)
* As of and is in US$
New Wave Group AB premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| Corporate Promotion Products | Corporate: |
| Gifts and Home Furnishings Products | Bagsfirst |
| Sports and Leisure Products | Clique |
| XYZ | |
| XYZ | |
| XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Contracts/Agreements | In June, the company entered into an agreement to acquire a 100% stake in Cotton Classics Handels GmbH. |
| 2023 | Acquisitions/Mergers/Takeovers | In June, the company acquired 100% of the shares in Tenson AB. |
| 2022 | Acquisitions/Mergers/Takeovers | In September, the company acquired the UK-based BTC Activewear. |
Competitor Comparison
| Key Parameters | New Wave Group AB | Gildan Activewear Inc | ECCO Sko AS | EVA Solo A/S | Iittala |
|---|---|---|---|---|---|
| Headquarters | Sweden | Canada | Denmark | Denmark | Sweden |
| City | Goeteborg | Montreal | Bredebro | - | - |
| State/Province | - | Quebec | - | - | - |
| No. of Employees | 2,451 | 49,000 | - | - | - |
| Entity Type | Public | Public | Private | Private | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Olof Persson | Chairman | Executive Board | 2016 | 62 |
| Anna Gullmarstrand | Chief Financial Officer | Senior Management | 2025 | 50 |
| Patric Broman | Chief Information Officer | Senior Management | 2021 | 57 |
| Mark Cao | Chief Buying Officer | Senior Management | 2011 | 63 |
| Goran Harstedt | Deputy Chief Executive Officer | Senior Management | 2000 | 61 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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