Nintendo Co Ltd (Nintendo) is a developer, manufacturer, and distributor of entertainment products. The company offers video game platforms, packaged software, mobile games, playing cards, smart-device content, and other products. Its major products are developed by Nintendo.

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The company’s R&D arm focuses on development of hardware and software for dedicated video game systems. The company focuses on development of products related to amiibo and visual content, planning and operation of games for smart-device applications, and research on underlying technologies such as display technology, semiconductor memory, and electronic components. Nintendo also explores the applicability of various technologies to home entertainment, including touch panels, sensors, wireless communication, security, cloud computing, augmented reality (AR), virtual reality (VR) and mixed reality (MR), deep learning, and big data analysis. Nintendo leverages hardware features in product planning and focuses on game design and program development. The company also promotes the expansion of system infrastructure that supports network services and the development of smart-device applications and back-end server systems. In FY2025, the company incurred an expense of JPY143,782 million on R&D, which as a percentage of revenue, stood at 12.3%.