Nissan Motor Co Ltd (Nissan), along with its subsidiaries, designs, manufactures, and sells automobile products worldwide. It also offers financial services to its customers.

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Nissan's research and development (R&D) activities are pivotal to its strategy of achieving sustainable mobility and advancing automotive technology. The R&D efforts are primarily conducted at the Nissan Technical Center in Atsugi City, Kanagawa Prefecture, with significant contributions from Nissan Automotive Technology Co Ltd, and Nissan Shatai Co Ltd among others. The Research Center in Yokosuka is dedicated to electrification and intelligence, while the Nissan Advanced Technology Center in Silicon Valley focuses on autonomous driving vehicles and state-of-the-art Information and Communication Technology (ICT) development. Globally, Nissan's R&D activities extend to North America, Europe, and Asia, with specific centers in the US, Mexico, the UK, Spain, China, Taiwan, Thailand, and India, each contributing to vehicle design and development. Nissan is committed to its development of new vehicles and technologies. In Japan, the company launched the 'Nissan LEAF' and 'Roox', while in North America, the "Sentra" and INFINITI 'QX65' were introduced. In Europe, a minor-change model of the "Qashqai" equipped with third generation 'e-POWER' was launched. Nissan is advancing its electrification technologies, aiming for carbon neutrality by 2050. The company has developed the 'X-in-1' next-generation electric powertrain, which reduces costs through the common use of major components. This powertrain is being installed in EVs and 'e-POWER' vehicles. Additionally, Nissan is developing various battery technologies, including Nickel, Cobalt, and Manganese (NCM) lithium-ion batteries, cost-effective Lithium Iron Phosphate (LFP) batteries, and innovative all-solid-state batteries, with plans to market EVs equipped with these batteries. In FY2025, the company incurred expenses of JPY562,500 million on R&D, which as a percentage of revenue stood at 4.7%.