Bradsaude SA - Company Profile
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Business Description
Bradsaude SA (Bradsaude), a subsidiary of Banco Bradesco SA, offers private dental health services to individual and corporate customers in Brazil. The company markets its plans through the internal sales teams, direct selling, bank channels, external brokers, online selling, retailers, medical plan organizations, commercial associations, and new distribution channels. Dental plans include basic options that include cleaning services and oral health prevention, to premium alternatives, specially designed to offer high-standard services. It also offers a range of services and products, such as aesthetic treatments, X-ray exams, points-based loyalty programs, discounts at pharmacies and universities, among others.
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R&D Overview
Bradsaude has undertaken several research and development (R&D) initiatives focused on fostering innovation and technological advancement. These initiatives include the Guardians of Innovation program, which empowers employees to lead projects addressing real business challenges, and the Open Innovation Hub, which connects business departments with external startups to experiment with and validate new technologies. The company also runs the OdontoPitch intrapreneurship program, encouraging employees to develop solutions aligned with strategic challenges, and the Innovation Track, which promotes monthly meetings and lectures on innovation topics. Additionally, the Inova 360 Newsletter and the Value Generation event disseminate innovation content and project outcomes.
Business Segments
Overview
Includes customers sized with over 200 beneficiaries. Offers plans as a benefit to large companies' employees, which include an exclusive and taylor-made service, in direct contact with the Human Resources department of these institutions.
Performance
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Overview
Offers monthly and annual plans to individuals. The plans under the segment include Bradesco Dental Prime and Bradesco Dental Exclusive. Services are provided mainly through distribution partners such as department stores, banking channels, and health plans.
Performance
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Overview
Consists of customers sized between three to 199 beneficiaries. Services are offered exclusively through bank channels and partner brokers.
Performance
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Overview
Includes dental care service in the company's dental clinics, such as Clidec and Boutique Dental; management and advisory services provided, such as Odontoprev Servicos and Oprev; acquisition and distribution of dental care materials for the accredited network of Dental Partner; software development; health insurance known as Odontored; and imaging diagnosis known as Papaiz and Lumax.
Performance
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