Pandora AS - Company Profile
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Pandora AS (Pandora) designs, manufactures, and markets jewelry items. The company’s products portfolio includes bracelets, charms, earrings, necklaces and pendants, gift sets, and rings. Its jewelry is sold in various countries through its point of sale and concept stores. It offers its products under Pandora brand name and also made available online through its own website, us.pandora.net. The company offers silver, gold, lab created diamond based jewelry. It also sells jewelry to wholesalers and third-party distributors. The company operates across the world. Pandora is headquartered in Copenhagen, Denmark.
Pandora AS premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| Jewelry | Pandora |
| Charms | |
| Bracelets | |
| XYZ | |
| XYZ | |
| XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | Contracts/Agreements | In March, Pandora Production Vietnam entered into a memorandum of understanding with Vietnam-Singapore Smart Energy Solutions Joint Stock Company to use electricity from a solar farm for the Pandora Vietnam factory. |
| 2026 | New Products/Services | In February, the company launched jewellery plated with the precious metal platinum. |
| 2026 | Corporate Changes/Expansions | In March, the company opened its new distribution center in Canada. |
Competitor Comparison
| Key Parameters | Pandora AS | Signet Jewelers Ltd | Etsy Inc | Cartier Resources Inc | Swarovski International Distribution AG |
|---|---|---|---|---|---|
| Headquarters | Denmark | Bermuda | United States of America | Canada | Liechtenstein |
| City | Koebenhavn V | Hamilton | Brooklyn | Val-Dor | Triesen |
| State/Province | - | - | New York | Quebec | - |
| No. of Employees | 39,000 | 27,097 | 2,375 | - | - |
| Entity Type | Public | Public | Public | Public | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Peter A. Ruzicka | Chairman | Executive Board | 2019 | 62 |
| Berta de Pablos-Barbier | Chief Executive Officer; President | Senior Management | 2024 | 58 |
| Anders Boyer | Chief Financial Officer; Executive Vice President | Senior Management | 2018 | 56 |
| Jennie Farmer | Chief Marketing Officer | Senior Management | 2026 | - |
| Stephen Fairchild | Chief Strategic Creative and Cultural Officer | Senior Management | 2026 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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