Pinewood Technologies Group PLC - Company Profile
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Pinewood Technologies Group PLC (Pinewood) is an automotive software business that offers Software as a Service (SaaS) solutions for the automotive retail system market. The company offers a cloud-based automotive retail system, developed in collaboration with dealers and Original Equipment Manufacturers (OEMs). This system includes modules for customer relationship management (CRM), vehicle sales, workshop, parts, and accounts. Pinewood's software is used by global automotive businesses, with features such as personalized video to customers, online payments, and integrated website solutions for online buying and service booking. It offers its product under the brands such as Pinewood Software and License Link. The company's solutions are used by dealers and Original Equipment Manufacturers across various industries. It has operations across the UK, Sweden, the Netherlands, Japan, South Africa, and the UAE. Pinewood is headquartered in Birmingham, England, the UK.
Pinewood Technologies Group PLC premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Pinewood Software | Customer Relationship Management | Pinewood |
| Platforms: | Vehicle Sales | Licence Link |
| Automotive Intelligence Platform | Workshop Management | |
| XYZ | XYZ | |
| XYZ | XYZ | |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Contracts/Agreements | In July, the company, through its South African subsidiary, entered into an agreement to acquire Pinewood Dealer Management System from Motify Group for GBP2.5 million. |
| 2025 | Contracts/Agreements | In June, the company entered into an agreement to acquire the remaining 51% stake in Pinewood North America LLC from Lithia UK Holding Limited. |
| 2025 | Contracts/Agreements | In April, the company entered into a partnership with Volkswagen Group Japan to implement its cloud-based platform across 350 Volkswagen and Audi dealerships in Japan. |
Competitor Comparison
| Key Parameters | Pinewood Technologies Group PLC | Inchcape plc | Jardine Motors Group UK Ltd | Caffyns PLC |
|---|---|---|---|---|
| Headquarters | United Kingdom | United Kingdom | United Kingdom | United Kingdom |
| City | Birmingham | London | Colchester | Eastbourne |
| State/Province | England | England | England | England |
| No. of Employees | 296 | 17,412 | 2,931 | 415 |
| Entity Type | Public | Public | Private | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| William Berman | Director; Chief Executive Officer | Executive Board | 2020 | 60 |
| Oliver David Mann | Director; Chief Financial Officer; Secretary | Executive Board | 2024 | 47 |
| Kieran Kelly | Chief Technology Officer | Senior Management | - | - |
| Kim Costello | Chief Marketing Officer | Senior Management | 2024 | - |
| Ian Francis Filby | Chairman | Non Executive Board | 2021 | 67 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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