Playtika Holding Corp - Company Profile
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Playtika Holding Corp (Playtika) is a digital entertainment company that publishes and develops mobile games. The company offers free-to-play games, and novel, and curated in-game content to users. It also provides live game operations services through the Playtika Boost Platform to support a portfolio of games. The platform includes digital studio, meta-games and monetization events, payment systems and payment page optimization tools, data analytics infrastructure, tailored used data and customer services. Its popular games include Bingo Blitz, Slotomania, June’s Journey, WSOP, House of Fun, and Best Friends, among others. The company also provides a range of services, such as digital studio, player journey, campaign manager, marketing suite, artificial intelligence/machine learning, customer service, and back office services software (BOSS). It has operations in Austria, Australia, Belarus, Germany, Romania, Ukraine, the UK and the US. Playtika is headquartered in Herzliya, Tel Aviv, Israel.
Playtika Holding Corp premium industry data and analytics
Products and Services
Products | Services | Brands |
---|---|---|
Mobile Games and Genres | Digital Studio | Playtika |
In-Game Content | Artificial Intelligence/Machine Learning | |
Back Office Services Software | ||
XYZ | ||
XYZ | ||
XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
Year | Event | Description |
---|---|---|
2023 | Plans/Strategy | In September, the company announced its plans to acquire Innplay Labs for US$300 million. |
2023 | Acquisitions/Mergers/Takeovers | In September, the company acquired Innplay Labs, a mobile gaming studio in Israel. |
2023 | Acquisitions/Mergers/Takeovers | In August, the company announced to acquire Azerion Group NV, a digital advertising and entertainment media platform in Europe. |
Competitor Comparison
Key Parameters | Playtika Holding Corp | NetEase Inc | Activision Blizzard Inc | Electronic Arts Inc | AppLovin Corp |
---|---|---|---|---|---|
Headquarters | Israel | China | United States of America | United States of America | United States of America |
City | Herzliya | Hangzhou | Santa Monica | Redwood City | Palo Alto |
State/Province | Tel Aviv | Zhejiang | California | California | California |
No. of Employees | 3,600 | 31,119 | 13,000 | 13,400 | 1,717 |
Entity Type | Public | Public | Private | Public | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
Name | Position | Board | Since | Age |
---|---|---|---|---|
Robert Antokol | Chairman; Chief Executive Officer | Executive Board | 2020 | 55 |
Craig Abrahams | President; Chief Financial Officer | Senior Management | 2019 | 46 |
Shlomi Aizenberg | Chief Operating Officer | Senior Management | 2021 | 43 |
Erez Rachmil | Chief Technology Officer | Senior Management | 2021 | 47 |
Nir Korczak | Chief Marketing Officer | Senior Management | 2017 | 43 |
Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
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