Polaris Inc - Company Profile
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Business Description
Polaris Inc (Polaris), formerly Polaris Industries Inc, designs, engineers, manufactures, and markets a range of power-sports vehicles. Its products include off-road vehicles (ORVs), all-terrain vehicles (ATVs), side-by-side vehicles, military and commercial ORVs, snowmobiles, motorcycles, moto-roadsters, quadricycles, and boats. The company also designs and manufactures parts, garments, and accessories (PG&A). The company’s products are sold online and through dealers and distributors primarily located in the US, Canada, Western Europe, Australia, and Mexico.
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R&D Overview
Polaris focuses its research and development (R&D) on enhancing powersports vehicle performance, connected rider technology, and selective electrification. The core R&D focus areas include improving internal combustion engine efficiency, enhancing ride and handling, expanding connectivity and diagnostics, testing electric/hybrid vehicle prototypes, and designing modular accessory ecosystems. The R&D units of Polaris include facilities in Wyoming, Minnesota; Medina, Minnesota; Roseau, Minnesota; Novi, Michigan; Elkhart, Indiana; Monterrey, Mexico; and Bangalore, India. The Wyoming, Minnesota facility is responsible for engineering, design, and development for engines and powertrains, as well as off-road vehicles (ORVs). The Roseau, Minnesota facility focuses on snowmobile, ATV, and powertrain research and development. The Elkhart, Indiana facility is dedicated to engineering, design, and development for boats research and development. The Minnesota R&D facility features specialized engineering and testing labs, supporting various testing capabilities. In FY2025, it spent US$371.9 million on R&D, which stood at 5.2% of its total revenue and declined 10.4% YoY.
Business Segments
Overview
Designs and manufactures boats to compete in major segments of the recreational marine industry, specifically pontoon and deck boat. Its brands include Bennington, Godfrey and Hurricane.
Performance
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Overview
It includes ORVs and snowmobiles. The ORV includes the RZR sport side-by-side, the RANGER utility side-by-side, the GENERAL crossover side-by-side, the Polaris XPEDITION adventure side-by-side, and the Sportsman ATV. The ORVs are sold to customers in North America Western Europe, Australia, and Mexico. The snowmobiles sold principally in the US, Canada, and Northern Europe. It also offers the designing and manufacturing of vehicles that support various commercial and government applications for transporting people and hauling equipment, as well as tactical defense vehicles. Design, engineer, produce, or supply a variety of replacement parts and Polaris Engineered Accessories. Products include winches, bumper/brush guards, plows, racks, wheels and tires, pull-behinds, cab systems, lighting and audio systems, cargo box accessories, tracks, and oil. Also market a full line of gear and apparel related to ORVs, including helmets, jackets, gloves, pants, and hats. Snowmobile accessories include covers, traction products, reverse kits, electric starters, tracks, bags, windshields, oil, lubricants helmets, goggles, jackets, gloves, boots, bibs, pants, and hats. The PG&A products for the Off Road segment include the company's OEM brand and other brands.
Performance
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Overview
Designs and manufactures motorcycles, moto-roadsters, light-duty hauling, and passenger vehicles. Its products include cruisers, touring (including three-wheel), and standard motorcycles. Designs, engineers, produces, or sources a variety of replacement parts and accessories for motorcycles. Motorcycle accessories include saddle bags, handlebars, backrests, exhausts, windshields, seats, oil, and various chrome accessories. Market a full line of gear and apparel including helmets, jackets, leathers, and hats. Also design and manufacture vehicles that support various commercial and industrial work applications and include products in the light-duty hauling, industrial, and urban or suburban commuting sub-sectors. Brands include Goupil and Aixam which are primarily marketed in Western Europe.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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