Pou Chen Corp (Pou Chen) is primarily engaged in the manufacturing and retail of footwear. It offers casual and athletic footwear and has also ventured into the brand licensee business and sportswear retail business. The company’s footwear and retail business are mainly operated by its subsidiaries and affiliates, known as the Pou Chen Group.

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Pou Chen R&D activities focusing primarily on the continuous independent development of critical shoemaking equipment, modular production lines, flexible production processes, and digital management systems. It has established dedicated development centers for major brand customers and work closely with them from product development to product prototyping. The company is also actively using digital data collection, analysis, and management in production processes to move towards smart manufacturing for Industry 4.0. Pou Chen also work on refining modularized equipment and standardized interfaces for the development of automated equipment and processes. The company collaborates with academia in the research and development of 3D printers and introduces simulation systems for virtual analysis. In FY2024, the company incurred expenses of TWD4,703 million on R&D, which as a percentage of revenue stood at 2%.