Pricer AB - Company Profile

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Pricer AB (Pricer) is a provider of electronic shelf label (ESL) solutions. The company provides in-store digital shelf-edge solutions. Electronic displays, cameras, attachments and shelf labels. Its platform offers solutions for increasing customer engagement and stores operations, and for price automation. The company’s clientele includes do it yourself, grocery retail, electronics and pharmacy industries. It offers its products under Pricer Plaza and Pricer ShelfVision platforms. The company offers its solutions through an integrated platform, the Pricer ESL Platform, which is based on a two-way communication protocol. The company operates in the Americas, Asia-Pacific, Europe, the Middle East and Africa. Pricer is headquartered in Stockholm, Sweden.

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Headquarters Sweden

Address Vastra Jarnvagsgatan 7, Stockholm, 11164


Telephone 46 8 50558200

No of Employees 221

Industry Technology and Communications

Ticker Symbol & Exchange PRIC B (STO)

Revenue (2022) $6.0M 46% (2022 vs 2021)

EPS XYZ

Net Income (2022) XYZ -1105.8% (2022 vs 2021)

Market Cap* $166.6M

Net Profit Margin (2022) XYZ -788.8% (2022 vs 2021)

* As of and is in US$
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Pricer AB premium industry data and analytics

9

Install Base

Install Base provides a holistic and a granular view of the IT product/service deployments from leading vendors. Explore IT infrastructure categories, solution and product/service areas deployed by a prospect.

1

ICT Spend & Tech Priorities

IT Client Prospector provides intelligence on Pricer AB’s likely spend across technology areas enabling you to understand the digital strategy.

Products and Services

Products Services
Electronic Shelf Labels Installation Services
Electronic Displays Technical Services
Attachments
XYZ
XYZ
XYZ
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2024 Contracts/Agreements In March, the company signed an agreement with Maxi Di to enhance digitalization with additional innovative solutions from Pricer.
2023 Contracts/Agreements In October, the company entered into an agreement with Associated Grocers to supply their members with Pricer's in-store automation and communication solution and the latest generation of fully graphic Pricer electronic shelf labels.
2022 Contracts/Agreements In November, the company's StrongPoint signed a frame agreement with Lovenskiold Handel AS to supply and install Pricer Electronic Shelf Labels (ESL) to their Maxbo stores in Norway.
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Competitor Comparison

Key Parameters Pricer AB SES-imagotag SA Ally Commerce Inc Delfi Technologies Srl Displaydata, Ltd.
Headquarters Sweden France United States of America Italy United Kingdom
City Stockholm Nanterre Atlanta Budrio Bracknell
State/Province - Ile-de-France Georgia Emilia-Romagna England
No. of Employees 221 608 - - -
Entity Type Public Public Private Private Private
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Executives
Name Position Board Since Age
Bernt Ingman Chairman Executive Board 2023 69
Magnus Larsson Chief Executive Officer; President Senior Management 2022 53
Susanna Zethelius Chief Financial Officer Senior Management 2021 43
Chris Chalkitis Chief Digital Officer Senior Management 2019 54
Jorgen Jost auf der Stroth Vice President - Supply Chain and Procurement Senior Management 2018 59
Non Dignissim Eros Proin vel Convallis 2024 XY
Non Dignissim Eros Proin vel Convallis 2024 XY
Non Dignissim Eros Proin vel Convallis 2024 XY
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