Publicis Groupe SA (Publicis) is a communication company that offers marketing, communication, and digital transformation services. The company serves clients in automotive, financial, healthcare, food and beverage, technology, media and telecom (TMT), non-food consumer products, retail, public sector, leisure and travel, and energy and industries. It also offers media activities in large-scale targeted media, including commerce, performance, digital marketing, and e-commerce.

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Publicis's R&D arm focuses on developing concrete technological solutions to enhance client services, improve product performance, and leverage the latest technological advances. The company employs several PhD students, primarily at Publicis Sapient and Epsilon, to drive innovation and accelerate solution deployment. Epsilon's R&D efforts are supported by a culture of continuous innovation, with 3,000 engineers working on designing, testing, and deploying new solutions for over 700 clients. Publicis Sapient has developed AI products such as Slingshot, Bodhi, and Sustain, which are continually improved to deliver exceptional client results. The company also organizes hackathons and tech conferences to foster innovation and skill development. The R&D units of Publicis include Publicis Sapient and Epsilon. Epsilon focuses on designing, testing, and deploying new solutions, while Publicis Sapient develops AI products and organizes hackathons to promote innovation and skill development. The company has seven Labs in North America, Europe, India, and Latin America, which serve as centers of technical expertise to address clients' technological issues.