Publicis Groupe SA (Publicis) is a communication company that offers marketing, communication, and digital transformation services. The company serves clients in automotive, financial, healthcare, food and beverage, technology, media and telecom (TMT), non-food consumer products, retail, public sector, leisure and travel, and energy and industries. It also offers media activities in large-scale targeted media, including commerce, performance, digital marketing, and e-commerce.

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Publicis focuses on applied R&D to develop technological solutions that enhance client services, improve product performance, and leverage the latest technological advances. The company employs over 70 PhD students, particularly at Sapient and Epsilon, to optimize platform algorithms and conduct research projects. Publicis Sapient has established seven labs across North America, Europe, Asia-Pacific, and Latin America. The company also focuses on internal collaboration through its platform. The company's R&D efforts encompass data science, data strategy, data engineering, and data analytics, supported by AI accelerators and AI labs for rapid experimentation.