Recreational Equipment Inc - Company Profile
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Recreational Equipment Inc (REI) is a retailer of outdoor gears and apparel. The company creates, develops, and sells outdoor clothing, equipment, and accessories for urban living, travel, and general outdoor enjoyment. Its major products include electronics products, climbing gears, camp kitchen products, snow, and ice products, climbing shops, bikes, clothing, helmets, bike accessories, bike components, fitness clothing, fitness footwear, fitness gears, fitness shops, watercraft, clothing and PFDs, and accessories. REI also offers downhill skiing products, XC and backcountry products, snowboarding products, snowshoeing products, luggage, day bags, packing products, travel accessories, men's and women’s clothing and accessories along with kids' wears. It provides various services such as gift cards, delivery, and coupons. The company merchandises these products through its e-commerce portal rei.com. REI is headquartered in Sumner, Washington, the US.
Headquarters
United States of America
Address
Suite 101, 1700 45th Street East, Sumner, Washington, 98390
Website
www.rei.com
Telephone
1 800 4264840
No of Employees
14,000
Industry
Retailing
Revenue (2024)
$3.5B
Recreational Equipment Inc premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| - | - | REI |
| Apparel | Gift Card | The North Face |
| Footwear | E-Retail | Osprey |
| XYZ | XYZ | XYZ |
| XYZ | XYZ | XYZ |
| XYZ | XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2023 | Corporate Changes/Expansions | In October, REI Co-op opened a distribution center in Lebanon, Tennessee. |
| 2023 | New Products/Services | In September, the company introduced Co-op Cycles DRT e3.1 electric mountain bike. |
| 2021 | Contracts/Agreements | In September, REI Co-op announced the expansion of a wholesale partnership with Athleta for bringing a curated selection of its product to 135 REI stores nationwide and online. |
Competitor Comparison
| Key Parameters | Recreational Equipment Inc | Dick’s Sporting Goods Inc | Lululemon Athletica Inc | Camping World Holdings Inc | Johnson Outdoors Inc |
|---|---|---|---|---|---|
| Headquarters | United States of America | United States of America | Canada | United States of America | United States of America |
| City | Sumner | Coraopolis | Vancouver | Lincolnshire | Racine |
| State/Province | Washington | Pennsylvania | British Columbia | Illinois | Wisconsin |
| No. of Employees | 14,000 | 18,600 | 39,000 | 12,701 | 1,300 |
| Entity Type | Private | Public | Public | Public | Public |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Mary Beth Laughton | President; Director; Chief Executive Officer | Executive Board | 2025 | - |
| Shannon Damen | Chief Financial Officer | Senior Management | - | - |
| Abigail Jacobs | Chief Marketing Officer | Senior Management | 2024 | - |
| Apple Musni | Chief People Officer | Senior Management | 2023 | - |
| Kristin Shane | Chief Merchandising Officer | Senior Management | - | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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