Recreational Equipment Inc - Company Profile
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Recreational Equipment Inc (REI) is a retailer of outdoor gears and apparels. The company primarily creates, develops, and sells outdoor clothing, equipment, and accessories for urban living, travel, and general outdoor enjoyment. Its major products include electronics products, camp kitchen products, climbing gears, snow, and ice products, climbing shops, bikes, clothing, helmets, bike accessories, bike components, fitness clothing, fitness footwear, fitness gears, fitness shops, kayaking products, watercraft, clothing and PFDs, and accessories. REI also offers downhill skiing products, XC and backcountry products, snowboarding products, snowshoeing products, luggage, day bags, packing products, travel accessories, men's and women’s clothing and accessories along with kids' wears. It also offers various services such as gift cards, delivery, and coupons. The company merchandise these products through its e-commerce portal rei.com. REI is headquartered in Kent, Washington, the US.
Headquarters
United States of America
Address
Suite 101, 1700 45th Street E, Sumner, Washington, 98390
Website
www.rei.com
Telephone
1 800 2584567
No of Employees
16,000
Industry
Retailing
Revenue (2022)
$3.9B
Recreational Equipment Inc premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Apparel | Gift Card | : |
| Footwear | E-Retail | REI |
| Accessories | Delivery | The North Face |
| XYZ | XYZ | XYZ |
| XYZ | XYZ | XYZ |
| XYZ | XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2023 | Corporate Changes/Expansions | In October, REI Co-op opened a distribution center in Lebanon, Tennessee. |
| 2023 | New Products/Services | In September, the company introduced Co-op Cycles DRT e3.1 electric mountain bike. |
| 2021 | Contracts/Agreements | In September, REI Co-op announced the expansion of a wholesale partnership with Athleta for bringing a curated selection of its product to 135 REI stores nationwide and online. |
Competitor Comparison
| Key Parameters | Recreational Equipment Inc | Dick’s Sporting Goods Inc | Lululemon Athletica Inc | Camping World Holdings Inc | Johnson Outdoors Inc |
|---|---|---|---|---|---|
| Headquarters | United States of America | United States of America | Canada | United States of America | United States of America |
| City | Sumner | Coraopolis | Vancouver | Lincolnshire | Racine |
| State/Province | Washington | Pennsylvania | British Columbia | Illinois | Wisconsin |
| No. of Employees | 16,000 | 18,800 | 34,000 | 12,261 | 1,400 |
| Entity Type | Private | Public | Public | Public | Public |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Vivienne Long | Chief Marketing Officer; Senior Vice President | Senior Management | 2022 | - |
| Apple Musni | Senior Vice President; Chief People Officer | Senior Management | 2023 | - |
| Cameron Janes | Senior Vice President; Chief Commercial Officer | Senior Management | 2022 | - |
| Sylvia Wilks | Chief Supply Chain Officer; Senior Vice President | Senior Management | 2022 | - |
| Chris Speyer | Senior Vice President; Chief Merchandising Officer | Senior Management | 2023 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
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