Revlon Inc - Company Profile
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Business Description
Revlon Inc (Revlon) is a manufacturer, distributor, and marketer of cosmetic and personal care products. The company offers color cosmetics, hair color, hair care and hair treatments, fragrances, skin care, beauty tools, men’s grooming products, anti-perspirant deodorants. Revlon carries out business through its wholly-owned subsidiary, Revlon Consumer Products Corp and its subsidiaries. The company offers products under five categories: color cosmetics, fragrance, hair care, beauty care, and skincare. In FY2022, color cosmetics accounted for 27.8% of the company’s revenue, followed by fragrance (26.1%), hair care (22.8%), skincare (15.3%), and beauty care (8%).
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R&D Overview
Revlon’s R&D arm focuses on developing innovative and technologically advanced beauty products and cosmetics. The company through its facility in Edison, New Jersey operates an extensive research and development for products under brands such as Revlon, Almay, and Elizabeth Arden. It also has R&D facilities in the US, Mexico, and Spain. The scientists at these facilities are responsible for performing the company’s R&D activities for new ideas, products, concepts, and packaging. As of December 2022, the company employed 200 people in its R&D activities. In FY2022, the company incurred expenses of US$30.1 million on R&D, which as a percentage of revenue, stood at 1.5%.
Business Segments
Overview
Manufactures, markets, and distributes color cosmetics, fragrances, and skin care products through department and specialty stores, prestige retailers, boutiques, perfumeries, e-commerce sites, the mass retail channel, distributors and travel retailers. Markets products under various brand names such as Elizabeth Arden Ceramide, Superstart, Prevage, Eight Hour, Skin Illuminating, Visible Difference, Elizabeth Arden White Tea, Elizabeth Arden Red Door, Elizabeth Arden 5th Avenue and Elizabeth Arden Green Tea. Sells products directly to consumers through Elizabeth Arden branded retail stores and online through an e-commerce website, elizabetharden.com. Overview
Performance
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Overview
Produces and distributes prestige fragrance brand products. Markets products to travel retailers, prestige retailers, specialty stores, the mass retail channel, other international retailers and e-commerce sites. Major brands include Alfred Sung, AllSaints, Jennifer Aniston, Juicy Couture, Elizabeth Taylor, Mariah Carey, Ed Hardy, John Varvatos, Britney Spears, Christina Aguilera, Curve, Giorgio Beverly Hills, Charlie, Lucky Brand, Halston, Geoffrey Beene, and White Diamonds.
Performance
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Overview
Offers various products such as color cosmetics, men’s grooming products, nail care products, nail polishes, anti-perspirant deodorants, hair care products, hair color line products, gel nail color and nail enhancements, Markets, distributes and sells products to hair and nail salons, specialty and department stores, large volume retailers, mass retail channel and professional salon distributors across the US and International markets. Market products under various brand names including Almay, SinfulColors, American Crew, CND, Cutex, Pure Ice, Mitchum, Creme of Nature, and Llongueras.
Performance
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Overview
Offers a wide range of products, including beauty tools, cosmetics, hair color and hair care products under Revlon, Revlon ColorStay, Revlon Professional and Revlon ColorSilk brand names. Sells products through mass retail channel, large volume retailers, chain drug and food stores, chemist shops, hypermarkets, general merchandise stores, e-commerce sites, television shopping, department stores, professional hair and nail salons, one-stop shopping beauty retailers and specialty cosmetic stores.
Performance
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Geographical Segments
Performance
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Target Markets
Europe, the Middle East, Africa.
Performance
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Target Markets
Mexico, South America and Central America
Performance
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Performance
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Target Markets
Australia and New Zealand
Performance
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