Reynolds American Inc - Company Profile
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Reynolds American Inc (RAI), through its operating companies, manufactures cigarettes and other tobacco products in the US. Brand recognition, market position and support from parent group are the company's major strengths, whereas legal challenges remains causes for concern. Focus on expansion, consumer spending in the US and changing demographic trends are likely to offer growth opportunities to the company. However, intense competition, illicit cigarette trade and health consciousness, and substitutes could affect its business operations.
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