Rich Products Corp - Company Profile

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Rich Products Corp (Rich Products) is a manufacturer and marketer of frozen foods. The company’s product portfolio comprises toppings and icings, cakes and desserts, pizzas, bakery products, culinary solutions, beverages, sweet treats, and ice cream cakes. Rich Products markets its products under Bettercreme, On Top, Whip Topping, Versatie, Bake House, Tres Riches, Pro Whip, Sea Pak, Farm Rich, Carvel, Cristie Cookies, Freal, Jon Donaire, Byron Smoke House, Gold Label, Icehot and Treat shops brand names. The company serves grocery stores, cafes, restaurants, bakeries, schools, and universities. It has business presence across the Americas, Asia, Europe, the Middle East and Africa. Rich Products is headquartered in Buffalo, New York, the US.

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Headquarters United States of America

Address One Robert Rich Way, Buffalo, New York, 14075


No of Employees 13,000

Industry Consumer Packaged Goods

Revenue (2025) $5.8B

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Rich Products Corp premium industry data and analytics

60+

Product Launch Analytics

Analyze latest product launches for innovation and product strategies.

30+

Consumer Market Data Insights

Gain insights from product sales across markets, product categories and channels. Get intelligence on market shares, retail sales footprint, market position and strength for consumer segments and geographies.

1

IT Services Contracts

Improve competitive bidding with insights into all publicly disclosed IT services contracts for Rich Products Corp (including IT outsourcing, business process outsourcing, systems integration & consulting and more).

1

ICT Spend & Tech Priorities

IT Client Prospector provides intelligence on Rich Products Corp’s likely spend across technology areas enabling you to understand the digital strategy.

Products and Services

Products Brands
- -
Bakery Bettercreme
Beverages and Finishing Touches On Top
XYZ XYZ
XYZ XYZ
XYZ XYZ
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2022 New Products/Services In April, the company launched Rich’s Oat Milk Frozen Dessert in pint-sized containers.
2022 Litigation In January, the company claimed to pay US$145.2 million announced by the US Occupational Health and Safety Administration for an accident that left a worker dead.
2021 Acquisitions/Mergers/Takeovers In November, the company acquired Signature Breads, Inc.
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Competitor Comparison

Key Parameters Rich Products Corp Tyson Foods Inc Conagra Brands Inc The Campbell's Co Flowers Foods Inc
Headquarters United States of America United States of America United States of America United States of America United States of America
City Buffalo Springdale Chicago Camden Thomasville
State/Province New York Arkansas Illinois New Jersey Georgia
No. of Employees 13,000 116,000 18,300 13,700 10,300
Entity Type Private Public Public Public Public
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Executives
Name Position Board Since Age
Richard Ferranti Chief Executive Officer Senior Management 2020 -
Jaimie Lowe Executive Vice President; Chief Financial Officer Senior Management 2025 -
Yexi Liu Chief Information Officer; Executive Vice President Senior Management 2019 -
Monica Novomisle Executive Vice President; Chief People Officer Senior Management 2025 -
Jeff Kim Chief Operating Officer - Global Markets; President - Global Markets Senior Management 2020 -
Non Dignissim Eros Proin vel Convallis 2026 XY
Non Dignissim Eros Proin vel Convallis 2026 XY
Non Dignissim Eros Proin vel Convallis 2026 XY
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