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Sanrio Co Ltd (Sanrio) carries out the business of sale of gifts and stationery products. The company primarily sells social communication gifts, greeting cards, books, and related accessories. Sanrio also deals with restaurant operations, planning and operation of theme parks and deals in the planning of musicals, live performances, and other events. Additionally, it carries out the production, promotion, and distribution of movies, copyright licensing, and the sale of videos and DVDs (digital versatile discs). The company has operations across the UK, Brazil, Japan, the US, Germany, South Korea, Taiwan and Hong Kong. Sanrio is headquartered in Shinagawa-ku- Ku, Tokyo, Japan.
Sanrio Co Ltd premium industry data and analytics
Products and Services
| Products | Services |
|---|---|
| Books | Operation of Restaurants |
| Greeting Cards | Production, Promotion, and Distribution of Movies |
| Videos and DVDs | Operation of Theme Parks |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | Corporate Changes/Expansions | In May, the company opened its first representative office in Mumbai, India. |
| 2026 | Contracts/Agreements | In April, the company signed a partnership with Craft Buddy to launch a three-part rollout for its Hello Kitty and Friends Crystal Art range. |
| 2025 | Plans/Strategy | In December, the company announced its plans to acquire SANRIO SOUTHEAST ASIA PTE. LTD from Avex Inc. |
Competitor Comparison
| Key Parameters | Sanrio Co Ltd | Bandai Co Ltd | KIDDY LAND CO.,LTD. | Lyreco SAS | Re-Ment Co Ltd |
|---|---|---|---|---|---|
| Headquarters | Japan | Japan | Japan | France | Japan |
| City | Shinagawa-Ku | Tokyo | Tokyo | Marly | - |
| State/Province | Tokyo | Tokyo | - | Nord-Pas-de-Calais | - |
| No. of Employees | 1,445 | 876 | - | - | - |
| Entity Type | Public | Private | Private | Private | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Tomokuni Tsuji | Director; President; Chief Executive Officer | Executive Board | 2020 | 38 |
| Kiyoshi Saito | Managing Director | Executive Board | 2022 | 60 |
| Jiro Kishimura | Senior Managing Director | Executive Board | 2022 | 67 |
| Shinya Arita | Executive Officer | Senior Management | - | - |
| Yasuyuki Otsuka | Senior Managing Director | Senior Management | 2022 | 53 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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