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Sanrio Co Ltd (Sanrio) carries out the business of sale of gifts and stationery products. The company's activities include selling of social communication gifts, greeting cards, books, and related accessories. It also deals with restaurant operations, planning and operation of theme parks and deals in the planning of musicals, live performances, and other events. Sanrio carries out the production, promotion, and distribution of movies, copyright licensing, and the sale of videos and DVDs (digital versatile discs). The company has operations across the UK, Brazil, Japan, the US, Spain, Italy, Germany, South Korea, Taiwan and Hong Kong. Sanrio is headquartered in Shinagawa, Tokyo, Japan.
Sanrio Co Ltd premium industry data and analytics
Products and Services
| Products | Services |
|---|---|
| Books | Operation of Restaurants |
| Greeting Cards | Operation of Theme Parks |
| Videos and DVDs | Copyright Licensing |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | Corporate Changes/Expansions | In May, the company opened its first representative office in Mumbai, India. |
| 2026 | Contracts/Agreements | In April, the company signed a partnership with Craft Buddy to launch a three-part rollout for its Hello Kitty and Friends Crystal Art range. |
| 2025 | Plans/Strategy | In December, the company announced its plans to acquire SANRIO SOUTHEAST ASIA PTE. LTD from Avex Inc. |
Competitor Comparison
| Key Parameters | Sanrio Co Ltd | Nintendo Co Ltd | Bandai Co Ltd | San-X Co., Ltd. | Studio Ghibli Inc |
|---|---|---|---|---|---|
| Headquarters | Japan | Japan | Japan | Japan | Japan |
| City | Shinagawa-Ku | Kyoto-Shi | Tokyo | Tokyo | Koganei |
| State/Province | Tokyo | Kyoto | Tokyo | - | Tokyo |
| No. of Employees | 1,445 | 8,205 | 876 | - | - |
| Entity Type | Public | Public | Private | Private | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Tomokuni Tsuji | Chief Executive Officer; Director; President | Executive Board | 2020 | 38 |
| Yasuyuki Otsuka | Director; Senior Managing Director | Executive Board | 2022 | 53 |
| Wataru Nakatsuka | Director; Senior Managing Director | Executive Board | 2022 | 43 |
| Eiji Fukuda | Senior Executive Officer | Senior Management | - | - |
| Hideki Morita | Executive Officer | Senior Management | - | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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