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Sitecore Corp AS (Sitecore) is a provider of enterprise software focused on digital experience management and web content marketing platform solutions. The company offers experience management, content lifecycle, and commerce products. Sitecore helps organizations plan, create, manage, and optimize digital content and customer journeys across websites, mobile apps, email, and other channels. Its major offerings include XM Cloud, Content Hub ONE, Sitecore Search, Customer Data Platform, Personalize, Send, Connect, Discover, and OrderCloud. Sitecore also offers technical, architect assistant, training, and managed services. The company serves a diverse range of industries, including financial services, manufacturing, hospitality, and retail. It operates in various countries, including Europe, Asia-Pacific, North America, the Middle East, and Australia. Sitecore is headquartered in Copenhagen, Denmark.
Products and Services
| Products | Services | Brands |
|---|---|---|
| XM Cloud | Architect Assistance Services | Sitecore |
| Content Hub ONE | Technical Services | |
| Sitecore Search | Premier Catalyst Services | |
| XYZ | XYZ | |
| XYZ | XYZ | |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | Acquisitions/Mergers/Takeovers | In June, the company acquired Excelsa Labs (Scrunch). |
| 2026 | Corporate Changes/Expansions | In January, the company expanded reseller program with New Global Elite Initiative to accelerate SitecoreAI adoption in growth markets. |
| 2025 | New Products/Services | In November, the company launched SitecoreAI, a digital experience platform that puts artificial intelligence at the center of marketing. |
Competitor Comparison
| Key Parameters | Sitecore Corp AS | Oracle Corp | Salesforce Inc | SAP SE | ADOBE Inc |
|---|---|---|---|---|---|
| Headquarters | Denmark | United States of America | United States of America | Germany | United States of America |
| City | Copenhagen | Austin | San Francisco | Walldorf | San Jose |
| State/Province | Greenland | Texas | California | Baden-Wurttemberg | California |
| No. of Employees | 52 | 162,000 | 76,453 | 111,038 | 31,360 |
| Entity Type | Private | Public | Public | Public | Public |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Darren Roos | Chairman | Executive Board | - | - |
| Eric Stine | Chief Executive Officer | Senior Management | - | - |
| Danny Robinson | Chief Technology Officer | Senior Management | - | - |
| Michelle Boockoff-Bajdek | Chief Marketing Officer | Senior Management | - | - |
| Michael Bannon | Chief Administrative Officer; President | Senior Management | - | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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