Snap Inc (Snap) is a technology company which develops products and services that enhance communication and self-expression through visual messaging. The company offers a range of tools and platforms that leverage augmented reality and camera technology to facilitate communication and content creation. Snap business portfolio includes its core mobile device application. Snapchat classifies into five distinct tabs: Camera, Visual Messaging, Snap Map, Stories, and Spotlight.

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Snap's R&D arm focuses on product development, advertising technology, and large-scale infrastructure. The company invests in creating and improving products related to augmented reality experiences, visual messaging, and storytelling. It also develops advertising products and technology to enhance delivery frameworks, measurement capabilities, and self-serve tools. Additionally, Snap Inc invests in optimizing the infrastructure that supports the delivery of billions of videos daily. The R&D units of Snap include Product Development, Advertising Technology, and Large-scale Infrastructure. The Product Development unit is responsible for creating and improving products for the community and partners, focusing on augmented reality and visual messaging. The Advertising Technology unit is tasked with developing and expanding advertising products and technology. The Large-scale Infrastructure unit manages the architecture that powers the company's products, ensuring efficient delivery and scalability. The company partners with third-party providers to support its infrastructure needs, allowing for rapid scaling without upfront physical infrastructure costs. As of December 2025, it had 5,927 issued US and foreign patents and 3,526 filed US and foreign patent applications. In FY2025, the company spent US$1,793.6 million on its R&D, which as a percentage of revenue, stood at 30.2%.