The British United Provident Association Ltd - Company Profile

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The British United Provident Association Ltd: Executives

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The following section provides information on The British United Provident Association Ltd’s senior management, executives, CEO and key decision makers and their roles in the organization. For more insight into The British United Provident Association Ltd's management and employees, unlock the full data with our company analytics monitoring tool.

Executives

Don Robert

Chairman Executive Board Since: 2025

Mr. Don Robert has been the Chairman of the company since 2025. Prior to this, he served as a Group Chief Executive and Chief Executive Officer of its North American business. He held various senior roles including Chairman of the US Consumer Data Industry Association, Director of Compass Group plc, and Chairman of Keywords Studios plc. He also served as a Technology Advisor to the Bank of England and a Director of the Court of Directors of the Bank of England.

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Inaki Ereno

Director; Chief Executive Officer Executive Board Since: 2021

Mr. Inaki Ereno has been the Chief Executive Officer and Director of the company since 2021. Previously, he was Chief Executive officer at Sanitas and ELA Market Unit. He also worked at Carrefour and Telefonica Group at different senior positions.

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James Lenton

Chief Financial Officer - Group; Director Executive Board Since: 2021

Mr. James Lenton has been the Chief Financial Officer and a Director of the company since 2021. Previously, he served the Chief Financial Officer at Hammerson plc. Prior to this, he served as Chief Financial Officer at AIG’s European Group.

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David Fletcher

Chief Risk Officer Senior Management Since: 2017

Mr. David Fletcher has been the Chief Risk Officer of the company since 2017. He joined the company in 2014 and served in various roles such as Chief Internal Auditor and Managing Director of International Development Markets.

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Penny Dudley

Chief People and Legal Officer Senior Management Since: 2016

Ms. Penny Dudley has been the Chief People and Legal Officer of the company since April 2026. Previously, she served as Chief Legal Officer of the company. She joined Bupa in 2010. Prior to joining the company, she held in-house legal roles at Invesco and Macquarie.

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