The Clorox Co - Company Profile
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Business Description
The Clorox Co (Clorox) produces and sells consumer and professional products. It sells these products through grocery outlets, mass retailers, warehouse clubs, home hardware centers, dollar stores, owned and third-party e-commerce portals, military stores, and distributors. The company sells janitorial, institutional food service and healthcare products through brokers and direct sales teams. It also trades and retails various consumer and professional products through licensees, subsidiaries, and joint-venture arrangements with local partners.
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R&D Overview
Clorox’s R&D arm focuses on enhancing its innovative capabilities to create superior products and expanding into new categories and channels. The company intends to understand customer needs by listening to feedback and anticipating future demands, ensuring that its products and experiences exceed expectations. It manages these activities through its R&D center in Pleasanton, California. The company also procures other advanced technologies from third parties for developing its products. In FY2025, Clorox spent US$121 million on its R&D activities, which as a percentage of revenue, stood at 1.7%.
Business Segments
Overview
Offers cleaning, disinfecting and professional product including home care cleaning and disinfecting products and laundry additives, under Clorox, Clorox2, CloroxPro, Pine-Sol, Scentiva, Tilex, Liquid-Plumr and Formula 409 brands. Provides professional food service products under the Hidden Valley brand.
Performance
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Overview
Offers grilling products, bags and wraps, and cat litter products under Glad, Kingsford, Scoop Away and Fresh Step brands.
Performance
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Overview
Sells products outside the US. Products include laundry additives, home care products, water-filtration systems and filters, cat litter products, food products, bags and wraps, natural personal care products, and professional cleaning and disinfecting under Clorox, Brita, Clorinda, Ever Clean, Poett, Pine-Sol, Glad and Fresh Step brands.
Performance
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Overview
Markets and sells water-filtration systems and filters, food products such as sauces, dressing and dips, and natural personal care products under Hidden Valley, Burt’s Bees and Brita brands.
Performance
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Performance
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Geographical Segments
Performance
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Performance
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