The Clorox Co - Company Profile

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The Clorox Co: Segment Analysis

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Business Description

The Clorox Co (Clorox) produces and sells consumer and professional products. It sells these products through grocery outlets, mass retailers, warehouse clubs, home hardware centers, dollar stores, owned and third-party e-commerce portals, military stores, and distributors. The company sells janitorial, institutional food service and healthcare products through brokers and direct sales teams. It also trades and retails various consumer and professional products through licensees, subsidiaries, and joint-venture arrangements with local partners.

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R&D Overview

Clorox engages in research and development activities across consumer and professional products with the goal of delivering superior value to consumers and customers and driving growth consistent with the company's IGNITE strategy. These activities principally involve the development and improvement of product formulations, including cleaning, disinfecting, and sanitizing chemistries, food and flavor technologies, filtration systems, and skin health and hygiene solutions. The company also focuses on innovation in packaging design, including efforts to reduce the use of plastic and develop recyclable, reusable, or otherwise more sustainable packaging. Additionally, the development and improvement of manufacturing processes aim to enhance efficiency and reduce environmental impact. The design and engineering of dispensing systems and related consumable products for professional and institutional applications are also key areas. Furthermore, the use of data analytics, artificial intelligence, and digital tools is employed to enhance consumer insights, accelerate product development, and optimize marketing effectiveness. In FY2026, Clorox spent US$116 million on its R&D activities, which as a percentage of revenue, stood at 1.7%.

Business Segments

Overview

Offers cleaning, disinfecting and professional product including home care cleaning and disinfecting products and laundry additives, under Clorox, Clorox2, CloroxPro, Pine-Sol, Scentiva, Tilex, Liquid-Plumr and Formula 409 brands. Provides professional food service products under the Hidden Valley brand.

Performance

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Overview

Offers grilling products, bags and wraps, and cat litter products under Glad, Kingsford, Scoop Away and Fresh Step brands.

Performance

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Overview

Sells products outside the US. Products include laundry additives, home care products, water-filtration systems and filters, cat litter products, food products, bags and wraps, natural personal care products, and professional cleaning and disinfecting under Clorox, Brita, Clorinda, Ever Clean, Poett, Pine-Sol, Glad and Fresh Step brands.

Performance

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Overview

Markets and sells water-filtration systems and filters, food products such as sauces, dressing and dips, and natural personal care products under Hidden Valley, Burt’s Bees and Brita brands.

Performance

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Performance

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Geographical Segments

Performance

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Performance

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