The Hain Celestial Group Inc (Hain Celestial) manufactures, markets, distributes, and sells natural and organic products. The company sells its products through supermarkets, specialty and natural food distributors, natural food stores, foodservice channels, mass-market and e-commerce retailers, and club, drug, and convenience stores.

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The company prioritizes innovation and new product development as a core aspect of its growth strategy. It focuses on understanding consumer preferences for organic, natural, and healthier alternatives to conventional products. A dedicated team of product developers, including microbiologists, nutritionists, food scientists, chefs, and chemists, works to create new products and improve existing ones by incorporating advances in ingredients, packaging, and technology. The research and development staff collaborates with various business areas to formulate new products and regularly reformulate existing offerings. The company also partners with contract manufacturers and certain customers to efficiently introduce new products to market. R&D expenditures exclude those incurred by co-packers and suppliers, who also develop products under the company's brands. In FY2024, the company incurred expenses of US$5.3 million on R&D, which as a percentage of revenue, stood at 0.3%.