Thor Industries Inc - Company Profile
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Business Description
Thor Industries Inc (Thor) is a global manufacturer of recreational vehicles (RVs). It manufactures a wide variety of RVs and sells these vehicles, along with related parts and accessories, primarily to independent, non-franchise dealers throughout the US, Canada, and Europe.
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R&D Overview
Thor is actively engaged in R&D initiatives focused on enhancing RV experience through innovation in electric mobility, smart home technology, and sustainability. The company is developing electric and hybrid RVs, such as the Embark Range Extended Electric Class A RV and the THOR Vision Vehicle, which incorporate advanced EV and digital technologies. These initiatives aim to improve the comfort, safety, and sustainability of RVs, enabling off-grid adventures with reduced noise and hassle. The R&D unit of the company is the THOR Industries Electrification Lab, located at the US Innovation Lab in Elkhart, IN. This facility plays a critical role in developing and refining electrical systems for electric and hybrid RVs. It provides tools and space for innovators to work on electrical projects, ensuring smooth and reliable power delivery, and assessing the efficiency of power flow when connected to the electrical grid. The lab also supports the integration of high-voltage power management systems, which can serve as backup home power sources. In FY2025, the company incurred an expense of US$48.5 million on its R&D, which stood at 0.5% of its total revenue.
Business Segments
- European Recreational Vehicles
- North American Motorized Recreational Vehicles
- North American Towables Recreational Vehicles
- Other
Overview
Operates through its subsidiary, Erwin Hymer Group in Europe. Manufactures towable and motorized recreational vehicles. Major products include various types of towable and motorized recreational vehicles such as caravans, campervans, and motorcaravans. Also includes other RV-related products and services. Major brands include Hymer, Buerstner, Sunlight, Carado, Elddis, Dethleffs, Eriba, Etrusco, Laika, LMC, Xplore, Niesmann+Bischoff, Compass, Buccaneer, and CrossCamp.
Performance
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Overview
Manufactures and sells motorized recreational vehicles in North America. Operates its business through Jayco, including Jayco motorized and Entegra Coach, Thor Motor Coach, and Airstream (motorized). Major products include gasoline and diesel Class A, Class B, Class C motorhomes and trailers.
Performance
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Overview
- Manufactures and sells towable RVs in North America. - Operates its business through its subsidiary: Airstream (towable); Jayco, including Starcraft, Jayco towable, and Highland Ridge; Keystone, including CrossRoads and Dutchmen; Heartland and KZ, including Venture RV. - Major products include travel trailers, motorhomes, Class B motorhomes, fifth wheels, and camping trailers.
Performance
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Overview
Offers the combined operations of the company’s Postle and Airxcel Group, manufacturing and distributing aluminum extrusions and specialized component items to major customers, including RV and other manufacturers.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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Performance
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